by Nancy Kay, DVM
on 11/05/2011
Jackie Jurasek, supervisor of City of Rosenberg Animal Control in Texas, pointed out that the darker the animal’s coloring, the more difficult it is to capture their facial expression in a photograph. Such marketing photos are key for creating the “Awww!” factor amongst potential adopters. Jackie has recruited professional photographers to take photos of her shelter animals. The photos they take result in higher numbers of adoptions, and as Jackie so eloquently states, “We see a lot of the bad a [More]
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